PUBLIC RELATIONS IN THE SYSTEM OF ACADEMIC MUSIC MANAGEMENT

DOI: https://doi.org/10.35619/ucpmk.vi33.295
Keywords: public relations (PR), management, academic music, music culture, social component

Abstract

The efficiency of using the PR service and applying the relevant standards in the management system of academic music in Ukraine is investigated. The directions and methods, as well as PR technologies and their rational application at the present stage in academic musical art are characterized as the least developed from the point of view of music management. It was found that the effectiveness of the PR campaign depends not only on successfully solved problems, but also on the level of cultural and spiritual development of society. It has been determined that modern PR in the management system of academic music is an important supporting factor in marketing and advertising, by which you can create a positive and attractive image, gain a certain reputation among various social circles, influence social thought and build certain ways of influence.

Author Biography

Liudmyla Obukh , Vasyl Stefanyk Precarpathian National University

Candidate of Art Studies, doctoral student, Educational and Scientific Institute of Arts of the State Higher Educational Establishment

Published
2020-05-03
Issue
No. 33 (2019): UKRAINIAN CULTURE: THE PAST, MODERN WAYS OF DEVELOPMENT Scientific journals Branch: Culturology
Section
THEORETICAL AND ARTISTIC ASPECTS OF THE UKRAINIAN CULTURE