MAKE-UP AND MASK AS FIGURATIVE CONSTELLATIONS OF MODERN FASHION PRESENTATIONS

Abstract

The purpose of the article is to clarify the role and reveal the features of the combination of make-up and mask as visual components of the catwalk-art image in modern fashion presentations.
The methodology is based on the application of methods of analysis and synthesis, as well as abstraction and generalization.
Research results. The article emphasizes that in modern fashion, the mask has become not just popular, but an irreplaceable touch, a sign of a fashionable image. It was noted that make-up and mask play an important role in the fashion industry, helping to improve and transform the appearance of models and bring the designer's vision to life on the catwalk.
Concrete examples prove that a successful fashion ensemble is a harmonious combination of clothes, accessories and make-up, which is a criterion for the success of the designer's idea and corresponds to the theme of the collection in general.
Scientific novelty. In the article, for the first time, make-up and mask are considered as inseparable visual components of the catwalk-artistic image in modern fashion presentations, in particular, it is pointed out the appeal of the mask to a certain identity, which enabled modern fashion to make it an irreplaceable accessory, which, depending
on the context, both hides something and communicates . New data on the use of masks and make-up in various collections of global clothing brands have also been introduced into scientific circulation, emphasizing their importance as a tool for realizing the designer's idea on the catwalk and a criterion for the collection's success.