«SPATIAL OPTICS» IN THE REVISION OF HISTORICAL DYNAMICS OF MEDIATIZATION AND VISUALIZATION

Abstract

The aim of research is discovering the historical dynamics of mediatization in the formation of modern visualized order and its late-modern transformation into visibilized way of presence.
The methodology of research is «spatial optics» of cultural studies that put visual practices and media in a wider context of space, as a historically changing way of practicing: the unity of the corporeality and its materialization and conceptualization, interdependence of meaning and presence.
Conclusions. Regarding the formation of the modern order, spatial optics demonstrate the determining influence of the non-discursive dimension – the interdependence of the techniques of war, the media, and the visual sensuous dominant – in the formation of effective discursive knowledge, technology. At the same time, such optics allow us to
grasp the late-modern change in the technological organization of the with-world-relation, which is the overcoming of modern tendencies to visualize – the rationalized organization of opaque reality according to visual models, and is the formation of a new visual way of presence – mediatized visibilization. Russian-Ukrainian war demonstrates this tendency in both martial and civil dimensions: in the mass usage of remoted-pilot aircrafts on the battlefield, and unseen before representation of the latter for the civilians by the mass-media.
Novelty consists of defining the basic features of specific late-modern visual practice in the production of corporeal presence.
Practical significance. Article demonstrates the need in and possibilities of «spatial optics» in cultural studies and interdisciplinary humanities in general.