MINIMALISM, ZEN, QUARANTINE IN MODERN CULTURE: ATTEMPT AT CONSCIOUS CONSUMPTION

Abstract

The article focuses on cultural trends during the coronavirus and quarantine pandemic. In particular, attention is paid to the sphere of everyday life, minimalist stylistic features of modern design and fashion, which are formed under the influence of Zen Buddhist aesthetics and a critical attitude to consumerism. The processes of transformation in the consumer environment are considered, as a result of which ecological fashion, conscious and socially responsible consumption, minimalism in design and life, counterconsumption are formed and developed.