BUSINESS ETIQUETTE: NATIONAL SPECIFICS OF NON-VERBAL COMMUNICATIVE BEHAVIOR IN A MULTICULTURAL SPACE

Abstract

An overview of publications in which non-verbal communication is investigated is given. The influence of cultural differences on non-verbal communication is considered. Kinesics are described: gestures, facial expressions, body language, and
other visual cues that are an important part of human interaction. Cultural differences in facial expressions and facial expressions are analyzed. Cultural differences in the spatial aspect: proxemics are characterized and it is proved that the distance between communicators is an idioethnic feature. It has been found that varieties of non-verbal communication contain cultural values and norms of certain peoples, which diversify the communicative act and improve the quality of verbal communication.