ARTISTIC AND AESTHETIC DIMENSION OF GLAMOR

Abstract

The article is devoted to the phenomenon of glamor, which manifests its specificity through the prism of the theory of simulacra of the culture of postmodernism. The categories of «artistic creation» and «aesthetic ideal» are analyzed in the context of modern aesthetics of postmodernism, as well as the processes of aestheticization of everyday human life, which are becoming common and very ambiguous today. Art is considered as a dynamic system that is exposed to the external environment: digital-technologies and consumer society. It justifies the idea that modern glamorous «works» are endowed with a certain auraticity, which partly explains their great popularity in modern society.