FEATURES OF CONSTRUCTED NATIONAL IDENTITY IN MODERN VISUAL CULTURE OF UKRAINE

Abstract

The purpose of the article is to reveal the peculiarities of the construction of national identity by means of visual images and to analyze the main markers of national belonging in terms of the visual culture of modern Ukraine. Research methodology. The analytical method, system-structural and typological method, as well as the method of cultural analysis were applied.
The scientific novelty. The problem of the construction of national identity by means of visual images was studied, the main markers of national belonging were analyzed, and the specificity of the expression of national and cultural content in the objects of visual culture of Ukraine was revealed.
Practical significance. In some way this material will expand the understanding of the peculiarities of the construction of national identity in modern visual culture.