DIALOGUE AND SOWING AS A PARADIGM OF CULTURE GLOBALIZATION

Abstract

The globalization of culture is a certain metaphor that testifies to the current state of cultural creation, when everything that is described as globalization processes applies to culture as well. Globalization is linked to the pressing of modern audiovisual technologies that immerse people in the flow of information presentation. Such a definition is purely phenomenological. The mechanisms of culture globalization (dialogue and sowing) are defined as fundamental signs of communication, which make it possible to depart from the empirical understanding of the transformations of culture and to represent it as a whole of the society.