THE OVERTOURISM MANIFESTATIONS AND MUSEUMS : IDENTIFYING THREATS AND PREVENTING THEM

Abstract

The purpose of the article is to research the coexistence of various phenomena of overtourism and museum institutions. In
order to achieve this goal, two tasks can be distinguished from it: 1) to determine which phenomena of overtourism threaten
museums and their activities; 2) to establish how museums can address these threats through active or passive actions.
Research methods. To obtain objective scientific data, a complex of necessary scientific research methods was used. The method of inductive generalisation allowed us to identify common features and signs from the disparate (chronologically, territorially, typologically) facts of anti-tourist protests. Cases of collision between Ukrainian cultural institutions were studied using general scientific methods of analysis and abstraction: each incident was divided into several components (place and conditions of the conflict, its intensity, accusations and responses to them). Further, the necessary information was extracted by abstraction, including the reaction of cultural institutions to the manifestations of excessive tourism. To study the facts of museums' prevention of overtourism, the author used the method of synthesis. This allowed us to identify the state's assistance to museums.
Results. It was found that the manifestations of excessive tourism have not only economic but also socio-cultural reasons. This makes it possible to consider museums as one of the places where the interests of the local community are represented, its contact with the conditional 8outside world9 and a 8fuse9 against the manifestations of overtourism. It has not been possible to establish whether museums can fulfil this role on their own 3 without the help of the state.
The scientific novelty is that it has been shown that museums have the potential to occupy a special place and play a prominent role in attempts to overcome the manifestations of overtourism. It also further develops the argument that it is not always appropriate to copy 8market9 management methods in the cultural sector.
Practical significance. The results of the article can be used to demonstrate the feasibility of amending local and central legislation in an effort to eliminate the existing problems of coexistence between tourists and local communities.