VOCAL POP ART AS A TOOL FOR INTERCULTURAL COMMUNICATION
Abstract
The article explores vocal pop art as a tool for intercultural in the context of globalization. It particularly analyzes contemporary trends in the development of vocal performance, its role in shaping intercultural dialogue, and the challenges
vocalists face in the context of crosscultural interaction. The study examines the transmission of cultural meanings through vocal genres and the technological aspects of their dissemination at the international level. Methodology. The research is based on an interdisciplinary approach, combining methods of cultural and musicological analysis. A comparative method is used to contrast different vocal traditions, content analysis to study musical works as carriers of cultural codes, and a sociocultural approach to explore the impact of technology on cultural interaction. Scientific Novelty. The novelty of this research lies in the comprehensive analysis of pop vocal art as a means of intercultural communication, which has so far
remained insufficiently studied in the context of global cultural processes. The originality of the work is in combining an analysis of vocal techniques and genres with the study of their impact on crosscultural interaction, as well as examining
technological innovations in the dissemination of musical works. Conclusions. Vocal pop art is a powerful means of intercultural communication, facilitating dialogue between different cultures and overcoming language and cultural barriers. However, globalization and technological changes present new challenges, including the issue of preserving the authenticity and cultural uniqueness of vocal works. At the same time, modern trends in vocal performance open up new
opportunities for cultural enrichment, making vocal art an important tool in the global cultural exchange. This makes it an indispensable tool in the context of contemporary globalization processes, emphasizing the need for further research in this area to gain a deeper understanding of its potential as a means of intercultural dialogue.
