SOCIO-CULTURAL POTENTIAL OF THE REGION THROUGH THE PRISM OF NEW CREATIVE FORMS

Abstract

The article delves into the evolution of creative industries in Ukraine, highlighting their growing role in both the economic and cultural spheres. Since their legal recognition in 2018, these industries, spanning a wide range of activities from traditional art to modern digital forms, have increasingly contributed to the country's GDP and employment. The article presents a comprehensive analysis revealing the multi-level economic impact of these industries, including direct, indirect and induced effects, as well as their role in promoting innovation and technological progress. These industries, as defined by the Ukrainian government, encompass 34 different economic activities, which significantly affect sectors such as IT, advertising, and publishing. In 2020, their contribution to the Ukrainian economy was significant: they accounted for 4.2% of added value and employed hundreds of thousands of employees. The article emphasizes the multifaceted impact of creative industries on the economy of Ukraine. This includes direct contributions to production and employment, as well as indirect impacts through supply and consumption chains, as well as their broader social and economic impacts.
SWOT analysis and strategic recommendations provide insight into internal and external factors influencing these institutions, outline effective strategies for improving competitiveness. At the end of the article, the significant role of creative industries in the economic and cultural development of Ukraine is substantiated, their contribution to
GDP, employment and exports, as well as a broader impact on society, is emphasized.