MEDIA ART AS A PHENOMENON OF MODERN MEDIA CULTURE

DOI: https://doi.org/10.35619/ucpmk.vi40.545
Keywords: media culture, media art, computer technology, digital art, virtuality, sociocultural activism, NFT art.

Abstract

The article highlights the social and cultural preconditions for the formation of media art and the features of the current stage of its development. The expressive possibilities of media art and new strategies of artistic creativity are analyzed. Media art is conceptualized as a new cultural phenomenon that differs from traditional arts in material, temporal and visual parameters. It is substantiated that the development of media art leads to the emergence of cultural texts of new quality, the specifics of which are hybridity, procedurality, high information capacity, powerful immersive influence, interactivity and more. The functions of media art during the war are analyzed on the example of Ukrainian NFT-art.

Author Biographies

Viktoria Golovei , Lesya Ukrainka Volyn National University, Lutsk.

Doctor of Sciencesin Philosophy, Professor

Olesia Lloyd-Mayer , Lesya Ukrainka Volyn National University, Lutsk

PhD Student, Departmentof Cultural Studies

Published
2022-06-09
Issue
No. 40 (2022): UKRAINIAN CULTURE : THE PAST, MODERN, WAYS OF DEVELOPMENT Branch : Art Criticism
Section
HISTORICAL AND ARTISTIC HERITAGE OF UKRAINE IN THE CONTEXT OF THE WORLD CULTURE