THE PHENOMENON OF «COLUMBUS». THE SUCCESS OF THE STRATEGIES OF THE PROVINCIAL PHOTO CLUB

Abstract

The study is devoted to creative and social activities of the photo club, «Columbus»,of the Tysmenitsa town, Ivano-Frankivsk region during the 80-s of XX century to the present day.

For the first time the complex activities of the provincial photo club development is illuminated in the Ukrainian cultural studies in the context of current trends of national culture.The key experiments of photographers with the form, nature and content are identified.

It is noted that through the innovative strategies , the club doesn’t only promote the works of talented artists, but also creates a cultural and social projects , popularizes the region in the world cultural space: contemporary photography exhibition, creative workshops and social projects, attracting attention to the issues of regional development.