UKRAINIAN ART MUSEUMS AND GALLERIES DURING THE PANDEMIC: THE NEW EXPERIENCE OF CULTURAL MANAGEMENT

Abstract

The impact of the pandemic and quarantine restrictions on art gallery and museum activities is analyzed. The peculiarities of the crisis situation in the cultural and artistic sphere are determined and the leading tendencies of overcoming it in the world and Ukrainian socio-cultural context are outlined. Current trends in cultural management, aimed at adapting cultural institutions to the challenges of «quarantine» life: the introduction of innovative forms of interactive interaction with the public using the latest Internet platforms (including social networks and messengers) for the representation of works of art and creative cultural projects, digitalization, involvement of NGO, cultural foundations and patrons for supporting the activities of Ukrainian art museums and galleries.