PENOMEN OF SCANDAL AS A SPECIAL FORM OF SOCIAL AND CULTURAL COMMUNICATION

DOI: https://doi.org/10.35619/ucpmk.v35i0.372
Keywords: scandal, social communication, social and cultural area, communicative interaction, communicative environment.

Abstract

The article examines the phenomenon of scandal as a social phenomenon, presents its typology, highlights its positive and constructive features. The scandal is analysed as a form of sociocultural communication. The stages of its development, specific features, social functions, communication features are determined. The destructive impact of the scandal on social relations is taken into account. It has been proved that scandal is an extreme type of communication, a powerful factor of the public opinion formation in the modern socio-cultural space under the influence of globalization processes of the information sphere.

Author Biographies

Shabunina Viktoriia , Kremenchuk Mykhailo Ostrohradskyi National University

Candidate of Philology, Associate professor of the Department of Humanities, Culture and Art

Tur Oksana, Kremenchuk Mykhailo Ostrohradskyi National University

Doctor of Sciences in Social Communications, Рrofessor of the Department of Humanities, Culture and Art

Vasylenko Daria, Kremenchuk Mykhailo Ostrohradskyi National University

Senior lecturer of the Department of Humanities, Culture and Art

Sarancha Viktor, Kremenchuk Mykhailo Ostrohradskyi National University

Candidate of Historical Sciences, Аssociate professor of the Department of Humanities, Culture and Art

Published
2021-02-06
Issue
Vol. 35 (2020): UKRAINIAN CULTURE: THE PAST, MODERN WAYS OF DEVELOPMENT Scientific journals Branch: Culturology
Section
HISTORICAL AND ARTISTIC HERITAGE OF UKRAINE IN THE CONTEXT OF THE WORLD CULTURE