PENOMEN OF SCANDAL AS A SPECIAL FORM OF SOCIAL AND CULTURAL COMMUNICATION

Abstract

The article examines the phenomenon of scandal as a social phenomenon, presents its typology, highlights its positive and constructive features. The scandal is analysed as a form of sociocultural communication. The stages of its development, specific features, social functions, communication features are determined. The destructive impact of the scandal on social relations is taken into account. It has been proved that scandal is an extreme type of communication, a powerful factor of the public opinion formation in the modern socio-cultural space under the influence of globalization processes of the information sphere.