BLOGGING AS A SPECIFIC PHENOMENON OF CULTURAL ACTIVITY AND COMMUNICATION IN SOCIETY: GENESIS AND METAMORPHOSIS OF THE SENSE FIELD

Abstract

The article examines the genesis and metamorphosis of the conceptual field of blogging as a specific phenomenon of cultural activity and communication of society. It has been established that now one of the most discussed phenomena of network culture is the blog. Analyzed the socio-communication, sociological, philological, political, cultural, philosophical works of scientists, devoted to blogging; the genesis of this specific phenomenon of cultural activity. It has been proved that at present, researchers offer a variety of definitions of the concept of «blog», both within the framework of journalism, communicology and linguistics, and in an interdisciplinary context. There is no unequivocal opinion about the definition through which it is most expedient to interpret a modern blog.