CONCEPTUALIZATION OF WEB DESIGN IN ART DISCOURSE: THEORETICAL COMPREHENSION

Abstract

The article analyzes the theoretical work of scientists on the understanding of web design as a phenomenon of modern culture, highlights the main directions of research of this phenomenon. Attention is focused on its complexity and ambiguity, the reasons for the increased interest in the study of web design as a multidimensional phenomenon are clarified, and it is revealed that web design is viewed from different methodological positions and in different discourses. Such factors of influence on the development of web design as digital technologies and globalization processes are characterized