MUSEUM AS A «FORM OF BEING» OF MODERN CULTURE (TECHNOLOGICAL IMPACTS AND TRANSFORMATIONS)

Abstract

The research is dedicated to understanding the museum as a form of being a contemporary culture.It is established that the transformation of the museum as a cultural institution occurs in two main directions – the transformation of the place and functions of the museum in contemporary culture, and the transformation of forms of presentation of museum exhibits. Interactivity and virtualization selected as characteristic of features of modern museum practice. It is concluded that the activity of contemporary museums is oriented towards establishing one's own place in contemporary culture. It is more flexible, time-consuming, and looking for new forms of artifact presentation and interaction with visitors.