COMMODIFICATION OF CULTURAL HERITAGE IN THE SYSTEM OF TOURISM SERVICES

Abstract

The article deals with the need to protect the tangible and intangible cultural heritage of different countries of the world, which is a key element in preserving Ukraine's identity, developing historical consciousness and influential factor in forming a unified Ukrainian national identity. The concept of cultural heritage as a national and supranational heritage and an important information and cultural resource of tourism, which requires scientific and legal justification of the conceptual apparatus in order to develop a national strategy for the protection of cultural monuments, is analyzed.