ANTHROPOLOGICAL CONSTRUCT IN SPORTS AND ARTISTIC EVENTS OF THE XXI CENTURY

DOI: https://doi.org/10.35619/ucpmk.vi31.238
Keywords: sports and artistic events (SAE), anthropological construct, image, subject of culture, cultural communication.

Abstract

The visual interpretation of sports and artistic events as a communicative translator of international level intercultural relations in the 21st century was analyzed. The model of anthropological construct in sports and artistic events and its stage embodiment was studied. The key characteristics of the subject in sports and artistic events were identified. The representation of the anthropological construct on the examples of the opening/closing ceremonies of the Olympic Games and the European Games of the ХХІ st century was considered. For the first time, the components of the image of a person in sports and artistic events are distinguished: historicity or belonging to a certain epoch; cultural identity; activity as a substrate of culture; subjective emphasis of the ideological moderator on the choice of the topic.

Author Biography

Ivanna Mashchenko, Kharkiv State Academy of Culture, Kharkiv

postgraduate

Published
2020-03-16
Issue
No. 31 (2019): UKRAINIAN CULTURE: THE PAST, MODERN WAYS OF DEVELOPMENT Scientific journals Branch: Culturology
Section
THEORETICAL AND ARTISTIC ASPECTS OF THE UKRAINIAN CULTURE