CITY AS A CULTURAL TEXT

Abstract

The article analyzes the cultural text of the city. The concept of «city text» is disclosed; city text components, its functioning problems are investigated; prospects for the development of socio-cultural design of urban spaces are substantiated. The conclusions of the study prove that «cultural text» concept is much broader than the conventional concept of «city text». Effective management in the field of cultural policy depends on the cultural text of the city and its public perception. Introducing sociocultural design, taking into account the characteristics of the city and the views of its inhabitants, is an effective step towards revitalizing and branding the city's public spaces.