THE ROLE OF TOURIST DESTINATIONS FOR GASTRONOMIC BRAND DEVELOPMENT

DOI: https://doi.org/10.35619/ucpmk.vi31.215
Keywords: tourist destination, gastronomic tourism, brand, national cuisine, hospitality, wine tourism.

Abstract

The gastronomic brand is considered, which gives an opportunity to revive and diversify cultural tourism, as it simultaneously embodies traditional values and new trends in modern society, namely respect for local culture, healthy lifestyle, authenticity, sustainability. The role of the tourist destination in the choice of the destination is characterized, which will lead to an increase in the gastronomic offer on the tourist market based on local high quality products.

Author Biography

Stepan Dychkovskyy, National Academy of Managerial Staff of Culture and Arts, Kyіv

Candidate of Pedagogical Sciences, Associate Professor, Director of the Instituteof Practical Cultural Studies and Art Management

Published
2020-03-16
Issue
No. 31 (2019): UKRAINIAN CULTURE: THE PAST, MODERN WAYS OF DEVELOPMENT Scientific journals Branch: Culturology
Section
THEORETICAL AND ARTISTIC ASPECTS OF THE UKRAINIAN CULTURE