HOLISM IN THE MANAGEMENT OF SOCIO-CULTURAL PROCESSES

Abstract

Traditional models of managing socio-cultural activity, which are focused primarily on economic efficiency and administrative control, prove to be insufficient for addressing the multidimensional nature of cultural processes. Therefore, turning to the reflection on fundamentally new approaches and methods for managing various processes becomes an increasingly urgent task of contemporary humanities scholarship. This article aims to examine existing promising models of socio-cultural management that have not yet gained widespread adoption, but have already demonstrated their effectiveness and viability in practice. Purpose and methods. The purpose of the article is to analyze and elucidate the conceptual foundations and practical possibilities of applying a holistic approach to the management of processes in the socio-cultural sphere. The aims and objectives of the article have determined the primary reliance on the holistic approach, as well as on holistic methods and principles, in order to reveal their practical potential in the management of socio-cultural activity. Results. The holistic approach to managing the socio-cultural sphere in Ukrainian is currently at a stage of development and of searching for unifying paradigms that facilitate mutual convergence. We argue that holistic management in the socio-cultural space represents a new type of cultural rationality, one that aspires not only to efficiency but also to viability, harmony, and, more broadly, to the evolution of the system as a whole. Holistic management in general can be understood as the art of managing energy, and in the socio-cultural sphere it becomes the management of cultural energy, where people, institutions, and environments interact as a single organism capable of self-reflection, self-knowledge, and self-development. In this context, problems are becoming increasingly relevant whose solution requires going beyond the boundaries of individual disciplines and engaging external experts equipped with fundamentally different types of knowledge and specialized socio-humanitarian technologies, or alternatively, the innovative training of managers of the future themselves. We assume that integrators of the holistic approach constitute a new profession of the near future, and that their training should begin today.