ALIENATION OF SUBJECTIVITY : THE TRANSFORMATION OF CREATIVE AND RESEARCH AUTONOMY IN THE ERA OF GENERATIVE ARTIFICIAL INTELLIGENCE

Abstract

The article examines the transformation of creative and research subjectivity under the expansion of generative
artificial intelligence. It argues that legitimate instrumental delegation should remain limited to preparatory, technical, and
combinatory tasks, whereas transferring to algorithms the right to evaluate, frame problems, and provide final interpretation
leads to cognitive alienation and the erosion of authorial autonomy. The study demonstrates that anthropomorphic design
functions as a mechanism for normalizing delegation by increasing trust in the system, its perceived competence, and the
user’s willingness to hand over increasingly complex decisions. The scientific novelty of the article lies in formulating a
cultural-studies criterion that makes it possible to distinguish technological augmentation from the self-alienation of the
subject in conditions of algorithmized meaning production.