EVENT TOURISM :ADVANTAGES AND PROSPECTS OF THE PROMOTION

Abstract

The purpose of the article is to analyze the main advantages of event tourism on the example of music festivals with a projection on the prospects of its promotion.
The scientific novelty consists in an attempt to combine the main advantages of festival tourism with the tasks of its promotion.
The research methodology is based on the application of a systematic approach and a set of the following methods: cultural, analytical, comparative-historical, art-based for comprehensive coverage of the outlined issues and the formulation of substantiated conclusions.
Conclusions. The main disadvantages of event tourism can be significantly leveled at the expense of its advantages, which sometimes have one source of origin. Therefore, it is necessary to build a certain perspective that will make it possible to transform the disadvantages of event tourism into its undoubted advantages, which should be taken into account not only by event organizers, but also in the formation of the main directions and means of cultural policy implementation. In this way, a reasonable balance can be found between the interests of the organizing entrepreneurs and the local community, both in the short and long term, without disturbing the cultural identity and traditions of the local community.