THE POTENTIAL OF HUTSUL AND ITS FORMS OF ITS PRESENTATION IN MODERN CONDITIONS

Abstract

The aim of this study is to analyze the potential of Hutsulshchyna and the forms of its presentation in modern conditions. The research emphasizes the significant cultural, historical, and natural potential of the region, which can serve as a foundation for the development of various types of tourism and cultural events. The study addresses the challenges and opportunities that Hutsulshchyna faces, particularly in light of the COVID-19 pandemic and the ongoing war in Ukraine.
The results of the study highlight the impact of these transformative events on the tourism sector, including the economic consequences and changes in demand for tourism services. The research identifies key areas for development, such as educational initiatives, museum activities, and cultural festivals that promote Hutsul culture and contribute to
regional development. Specific examples include the introduction of interactive museum methods, which engage the youth in learning about Hutsul traditions, and various cultural events that unite locals and tourists.
The novelty of this study lies in its comprehensive analysis of Hutsulshchyna's cultural potential within the context of current global challenges. It explores the dual impact of globalization and modern technology on the preservation and development of the region's unique ethnic culture. This research also introduces new strategies for leveraging cultural heritage to enhance regional tourism and economic stability.
The research methodology involves a multidisciplinary approach, combining ethnographic studies, economic analysis, and cultural assessments. The study uses both qualitative and quantitative data to provide a thorough understanding of the current state and potential growth areas for Hutsulshchyna's tourism and cultural sectors. This includes case studies of
successful initiatives and an examination of the role of community organizations and government institutions.
The practical significance of this study is in its recommendations for improving the presentation and utilization of Hutsulshchyna's cultural potential. By suggesting concrete strategies for enhancing tourism infrastructure, promoting traditional crafts, and implementing effective marketing techniques, the research provides a roadmap for stakeholders to follow. These recommendations aim to preserve the unique cultural heritage of Hutsulshchyna while fostering economic development and increasing the region's attractiveness to both tourists and investors.