THE TYPOGRAPHY OF THE MODERN POSTER IN THE CONTEXT OF THE SPECIFICITY OF THE SEMIOTIC DISCOURSE OF THE GRAPHIC DESIGN OF THE UKRAINIAN THEATER

DOI: https://doi.org/10.35619/ucpmk.vi49.904
Keywords: typography, theater poster, graphic design, modern Ukrainian theater, performances, composition, font, illustration.

Abstract

The purpose of the article is to reveal the peculiarities of the typography of the poster through the prism of the peculiarities of the semiotic discourse of the graphic design of the modern Ukrainian theater.
Research methodology. The methods of analysis and synthesis, systematization and verification are applied, the conceptual-analytical method is used to form the terminological apparatus of the work, the method of comparative
analysis, the method of figurative and stylistic analysis; method of semantic and structural-semantic analysis. Scientific novelty. Peculiarities of typography as an art of design of printed text are studied. The definition of the
concept of «typography» in the context of the semiotic discourse of graphic design of modern Ukrainian theater has been clarified. The most common methods of creating theater posters in Ukraine have been revealed.
Practical significance. The material expands information on the development of modern poster typography in the context of the specifics of the semiotic discourse of graphic design of the Ukrainian theater.

Author Biography

Yaroslav Lanchak , Kyiv National University of Culture and Arts

 postgraduate

Published
2024-12-25
Issue
No. 49 (2024): UKRAINIAN CULTURE : THE PAST, MODERN, WAYS OF DEVELOPMENT
Section
DESIGN AS A CULTURAL PRACTICE