THE ROLE OF TYPE IN CREATING EFFECTIVE DESIGN : FONT SELECTION AND ITS IMPACT ON READABILITY

Abstract

This paper aims to systematize knowledge about the role of fonts in design, to define the basic principles of font selection, and to analyze the impact of different font types on readability and text perception.
Research methodology. The research employed a methodology of systematization and ordering of scientific and theoretical material; a typological method aimed at identifying the features of font selection for creating effective design and determining their impact on readability; methods of induction, deduction, and analogy; and a comparative analysis method to identify differences between various font types.
Scientific novelty. The study investigated the role of fonts in creating effective design as a crucial component of a holistic visual image; analyzed the main approaches to font selection for ensuring text readability; identified the key factors ensuring high text readability; characterized modern approaches to text creation such as classic Swiss typography, «Swiss punk», and grunge; and presented a four-stage font selection process.
Practical significance. The material expands the information about font selection for ensuring effective design and improving the readability of textual materials in design projects.