A REMAKE IN THE DIGITAL AGE. TRANSFORMATION OF PERSON AND PERSONALITY

Abstract

The article explores the concept of remake as a transformative strategy in contemporary art. The collaboration of the artist and artificial intelligence, which is a new tool of generative creativity in the digital age, creates irreversible
changes in art and actualizes the issues of intellectual property, authenticity and cultural appropriation. Remake is considered more broadly and reinterpreted as a transformative technology that is included in the creation of a person’s
digital identity in virtual space. The phenomenon of a digital copy of a person, the use of which in the media environment leads to uncertain consequences, is analyzed.