MAKE-UP AND MASK AS FIGURATIVE CONSTELLATIONS OF MODERN FASHION PRESENTATIONS

Abstract

Research methodology. The method of systematization and arrangement of scientific and theoretical material is applied; a typological method aimed at identifying the features of 3D modeling in the context of the specifics of graphic design; method of induction, deduction, method of analogy; a method of comparative analysis to identify differences
between 2D and 3D modeling, etc.
Scientific novelty. The peculiarities of 3D modeling as one of the leading trends of modern graphic design are studied; the peculiarities of using 3D modeling in the design of visual brand identification, the design of packaging and poster products are considered; the expediency of using software for 3D design in the field of graphic design was
revealed; the prospects for the development of three-dimensional modeling in the context of the use of artificial intelligence technology are outlined.
Practical significance. In some way this material will expand the idea of the use of three-dimensional modeling in modern graphic design.