CHARACTERISTICS OF THE MILITARY STYLE TODAY FASHION INDUSTRY

Abstract

The purpose of the article is to reveal the features of the military style in the modern fashion industry.
Research methodology. The methods of historical analysis, synthesis, typological method, method of comparison and generalization are applied.
Scientific novelty. The peculiarities of the military style in clothing design were studied and the history of the formation of khaki color and camouflage print as the two most characteristic stylistic features of the military was traced.
The main directions of military style (High-military, Casual-military and formalistic military) are characterized and the world experience of using military uniforms in clothing modeling at the beginning of the 21st century is considered.
The reception of military clothing in the work of designers of the leading brands of the fashion industry (Versace, Valentino, Dolce & Gabbana, Prada, Salvatore Ferragamo, Ralph Lauren, etc.) was analyzed.
Practical significance. The material expands information about the development of the military style and its individual elements in historical retrospect.