INDIVIDUAL CULTURAL PRACTICE IN THE SYSTEM OF SUBJECTIVITY TRANSFORMATION

Abstract

The purpose of the study is to understand the phenomenon of individual cultural practices through the prism of the transformation of subjectivity, to determine the exclusive role of the researched practices in cultural strategies.
Research methodology. To define the key concept of «cultural practice» and "transformation of subjectivity", the author systematized sources devoted to the topic. The method of analysis made it possible to investigate theoretical approaches to the researched understanding of the term "individual cultural practice". An overview of recent cultural studies and publications helps to highlight theoretical perspectives and their thematic interdisciplinary connections. The method of logical analysis made it possible to form the main dimensions of the innovative format of individual cultural practices, to understand their exceptional importance and role in the transformation of subjectivity.
The results. Theoretical approaches to understanding the concept of «cultural practice» and «transformation of subjectivity» are revealed, its individual characteristics and types are understood. Through the discourse of theoretical understanding, such dimensions of the innovative format of individual cultural practice are analyzed as: folk artistic
crafts, centers of folk artistic crafts, fashion for Ukrainian, cultural diplomacy, etc. Emphasis is placed on the priority of viability and cultural identification of individual practices in their global and local dimensions. It has been proven that individual cultural practice is the life-giving element that distinguishes the national characteristics of culture, identifies
its uniqueness and inimitability. The priority of applied cultural studies from the theoretical and practical positions outlined in the article is indicated. Novelty. For the first time, the main approaches to understanding the concept of «individual cultural practice» were analyzed, its priority in modern cultural strategies and development, transformation
of subjectivity in particular was understood. Practical meaning. The highlighted theoretical positions can serve as a basis for further scientific theories and concepts devoted to the study of the phenomenon of individualism in cultural practices. Generalizations and conclusions will be useful to all interested subjects of cultural transformations.