PRESENTATION OF STYLE PRINCIPLES IN THE FASHION DESIGN ON THE PAGES OF THE MODERN FASHION MAGAZINES

Abstract

Style trends in fashion design, which are represented on the pages of fashion magazines has been examined in the article. The history of the fashion magazines formation from the old to the modern times, the reasons for the fashion magazines popularity and their influence on the fashion trends formation have been represented. The research attention has been focused on the modern magazines of the fashion industry (such as «Collezioni», «Vogue», «Harper's Bazaar», «L' fficiel», «Burda Moden»). Fashion magazines are positioned as the main translators of fashion trends, become a part of the costume history over time, introduce the fascinating world of fashion to the reader, serve as an expert, setting the tone for designers and inspiring them with their vision and materials to create new collections.