TO THE ANALYSIS OF ARTISTIC SEMIOTICS IN ETHNOCULTURE
Abstract
The aim of this paper. The purpose of the article is to apply a semiological approach to the analysis of the sign-symbolic sphere of Ukrainian ethnoculture and to reveal its significance for understanding the ideological, aesthetic and artistic features of national art on the examples of the sign of the Horse and the sign of Pisces.
Research methodology. The author base himself on the concept of ethnoculturography (ethnocultural researches) as a representation of ethnoculture in artistic images of art. A semiological approach is also used to analyze the signs of ethnoculture, in particular the sign of the Horse and the sign of Pisces in the mythology and folklore of the Ukrainian people. A comparative method is used to compare different meanings of the sign-symbolic sphere of artistic art to analyze the artistic semiotics of ethnoculture.
Results. The sign of the Horse in ethnoculture has a rich semiotics and semantics, enshrined in myths, folklore, ornamentation, arts and crafts, fine arts. In the same way, the axiosphere and artistic symbolism of the sign of Pisces reveal the worldview values and ethnocultural traditions of the Ukrainian people. «The Horse» is associated with the semantics of the movement of the Sun, the protection of the World Tree and the Tree of Life, human friendship, devotion, endurance, heroism in all peoples of the «steppe Oicumene», both pagan and Christian cultures. Through the images of Pisces and fishing, rivers and lakes, fishermen and mermaids, one can understand the ambivalent features of Ukrainian ethnomentality and national character (for example, the polarity of rationalism and mysticism, wisdom and cunning, courage and caution, etc).
Novelty. Representations of ethnoculture in the artistic, figurative, sign and symbolic spheres of Ukrainian mythology, folklore, and folk art are considered in the context of ethnocultural studies and semiotics. The subject of semiological analysis are, in particular, the sign of the Horse and the sign of Pisces in the traditional worldview and art of the people.
The practical significance. The article reveals the importance of artistic symbolism, especially archetypal signs for the construction of ethno-national image of the world, mental and aesthetic features of visual behavioral culture in everyday life. The study of the artistic semiosphere enriches the understanding of folk traditions in ethnoculture. They also contribute to the preservation and transmission of the cultural memory of the people.
