NOSTALGIA AS A FACTOR OF DISRTIBUTION OF CULTURAL PRODUCTS

DOI: https://doi.org/10.35619/ucpmk.v35i0.398
Keywords: nostalgia, types and levels of nostalgia, target group, subject of cultural industries, cultural product.

Abstract

The essence of nostalgia as a phenomenon that adjusts a person's consciousness to return to the environment personally or indirectly experienced emotions from the past is highlighted. The classification of nostalgia is carried out and the peculiarities of manifestations of its separate types within the age 55-65-year target audience are analyzed. Levels of nostalgia are presented as factors that can form the preconditions for the development of the required cultural products by the subjects of cultural industries, and as a result of their wide popularization and distribution among the existing and potential target audiences.

Author Biographies

Taras Taras, Kiev National University of Culture and Arts, Куіv

PhD of pedagogic, associate professor of the fashion and show business department

Tadlia Alexander , Kiev National University of Culture and Arts, Куіv

senior lecturer of the fashion and show business department

Published
2021-02-06
Issue
Vol. 35 (2020): UKRAINIAN CULTURE: THE PAST, MODERN WAYS OF DEVELOPMENT Scientific journals Branch: Culturology
Section
HISTORICAL AND ARTISTIC HERITAGE OF UKRAINE IN THE CONTEXT OF THE WORLD CULTURE