THE FIGURE OF THE ARTIST IN THE ORGANIZATIONAL AND FUNCTIONAL SYSTEM OF CULTURAL DIPLOMACY OF UKRAINE

Abstract

In our age the unprecedented development of technology and the media public relations and the manipulation of public consciousness have turned "soft power" into an effective tool for achieving foreign policy interests. Instruments of information and Cultural influence on foreign audiences including - public and Cultural Diplomacy. Since 2015 Ukraine has taken measures to create an infrastructure of Cultural Diplomacy through the introduction of specialized units of the Ministry of Foreign Affairs the Ukrainian Institute under its control and the revival of interaction between government agencies and amateur art and cultural associations. The corresponding conceptual and organizational-legal field of Cultural Activity abroad is created. This opens wide opportunities for the use of Artists directly in the structures of Cultural Diplomacy. It is expedient to introduce in-depth training of specialists in the Management of socio-cultural activities to work in the apparatus of Cultural Diplomacy and affiliated with it creative associations.