DIRECTIONS OF DESIGNING FASHION-OBJECTS TAKING INTO ACCOUNT ECOLOGICAL FACTORS

Abstract

In connection with environment pollution, which has become catastrophic, the idea of the organic inclusion of human-created products into the environment has become relevant. This tendency in clothing production is often called «eco-fashion». In this article the review of publications in which was studied the concept of «eco-design» in various industries. Also there is specified concept of «eco-fashion», the differences in the concepts of «sustainable fashion», «slow fashion», and «ethical fashion» are defined as well as noted that to ensure the eco-component, the design process must cover all cycle of creation and functioning of the product. There is made an attempt to systematize and classify the directions in which the «eco-design» in fashion industry is evolving depending on the groups of requirements: greening production, greening materials, greening realization, greening consumption. There are considered famous brands that work in these areas and described methods, techniques and achievements.