MEASUREMENTS OF APPLYING IMMERSIVE TECHNOLOGIES IN INTERIOR DESIGN

Abstract

The article examines the application of virtual and augmented reality (VR/AR) in interior design as a component of the ongoing digital transformation that is reshaping approaches to design and client communication.
Based on an analysis of current research, it outlines three interlinked dimensions: functional, assessment, and technological. The functional dimension organizes key directions such as concept visualization and planning, evaluation of lighting and atmosphere, work with color and textures, development of finishes, and client approval, which allow VR/AR to reduce revisions and accelerate decision-making. The assessment dimension specifies combinations of presence questionnaires with objective metrics and standardized procedures, increasing reproducibility and cross-project comparability. The technological dimension describes workflows from openBIM/IFC to engines (Unreal/Unity), specialized visualizers, and cloud services, confirming the effectiveness of multi-user VR and the prospects of shared AR interaction. Taken together, VR/AR enhance the quality of interior
solutions and reduce risks and time costs, while requiring standardized evaluation, careful documentation of technical parameters, and adherence to appropriate operational practices.