CULTURAL PRACTICES AS A MEANS OF POSITIONING UKRAINE IN CONDITIONS OF WAR

Abstract

The aim of the article is to analyze cultural practices as a mechanism for positioning Ukraine in the world space during the war and to determine their role in the formation of a positive international image of the state.
The methodological basis of the study is the approaches of cultural studies, communication theory and symbolic interactionism. The methods of content analysis, case study, comparative analysis and discursive analysis of cultural initiatives were used. Reliance on the concepts of soft power and cultural diplomacy made it possible to comprehend Ukrainian practices as an instrument of cultural resistance and global self-positioning.
Scientific novelty. For the first time, cultural practices of wartime are considered as a systemic instrument for positioning the state in the global information and cultural field. It is shown that it is culture that ensures the long-term «soft presence» of Ukraine in the world and forms its value image.
Practical value. The results of the study can be used for: developing strategies for cultural diplomacy of Ukraine; forming programs of international communication in the field of culture; creation of analytical materials for state and public institutions working in the field of cultural policy.