CONCEPTUALIZATION OF THE SOCIO-CULTURAL PHENOMENON OF IDENTITY IN THE THEORIES OF RESEARCHERS OF THE XX-XXI CENTURIES
DOI:
https://doi.org/10.35619/ucpmk.50.973Keywords:
identity, collective identity, communication, worldview, values, cultural identity, national identity, historical identity, society, identity crisisAbstract
Purpose of the research. To provide a general description of approaches to understanding identity.
Research methodology. The study uses the following general scientific and specialized (cultural) methods and approaches: cultural-analytical; typological; chronological; comparative; systematic. They make it possible to identify common and distinctive conceptual features present in different approaches to understanding identity. The aforementioned methods facilitate the classification or differentiation of identity theories and make it possible to identify the interconnection between different scientific strategies for understanding identity.
Results. The study found that identity is a multi-level and multifunctional phenomenon. It was found that it is carried out on two interrelated levels 3 individual and collective. In psychological theories, the emphasis is on the formation and transformation of individual identity. In sociological and philosophical theories, the research focus is on identifying the characteristics of the emergence and spread of collective identity. It was revealed that identity is constructed and determined by the following sociocultural elements: mentality, traditions, symbols, rituals, morals, ideals, and norms. It has been found that in transitional societies, the issue of identity crisis is actualized, which consists in the modification of the current configuration of identities or their replacement by others. It has been found that national identity encompasses various aspects or components of different sociocultural identities, influencing the latter. It is determined that the productivity of identity is determined by its ability to respond to sociocultural challenges and processes. It is established that in the postmodern era, a conceptual rethinking of identity is taking place. It acquires the characteristics of multiplicity, variability, and decentering,
which indicates a change in its substantive and conceptual understanding.
Novelty. This paper expands on the cultural analysis of theoretical approaches to studying and understanding identity. It offers an original classification of theories and approaches to understanding identity.
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