CULTURE IN THE AGE OF INTERNET TECHNOLOGIES: COMMUNICATIVE SPECIFICITY OF INNOVATIONS

Abstract

The aim of the article is to analyse the specifics of communicative innovations in the age of Internet technologies and to explore their impact on cultural processes.
Results. By studying the socio-cultural context of the adaptation of traditional correspondence formats to digital ones, it was possible to highlight the processes of transformation of communicative interaction in a comparative analysis of cultural languages and modes of communication presented in correspondence as an epistolary genre or classical works of literature and in digital messages of modern Internet communication. Accordingly, it should be noted that despite its significant benefits, AI changes the fundamental basis of human communication and cultural exchange.
Research methodology. The following methods were used in the study: theoretical analysis of scientific sources on the research topic, systematization, classification, comparison, cultural, semiotic and semantic analysis,
generalization of the analysed data, and experiment.
Novelty. The novelty of the research includes the clarification of influence and a significant impact of AI tools and communication innovations in the Internet age on the course of socio-cultural processes.
The practical significance. The obtained result makes it possible to understand that textual creation contributes to the preservation of collective memory, as written texts (e.g., letters, works of art) convey the experience of previous
generations to descendants and reveal elements of the cultural context of a particular era. When AI takes over this process, this connection with cultural heritage becomes mechanical, deprived of individual memory, which can devalue
the importance of texts in transmitting cultural identity, and thus negatively affect the mechanisms of socio-cultural heritage and the formation of collective memory.