THE ROLE OF THE TALENT SHOW «THE VOICE OF THE COUNTRY» IN UKRAINIAN POP MUSIC

Abstract

The aim is to analyse the impact of television talent shows, in particular «The Voice and The Voice. Children», on the cultural development of Ukrainian society, the formation of professional skills of young singers, promoting their creative expression, and providing them with opportunities for personal development.
Research methodology. Nine major publications on the subject (scientific journals and books) have been reviewed. The obtained information was used to understand the peculiarities of the impact of television talent shows, in particular «The Voice and The Voice. Children», on the cultural development of Ukrainian society.
Results. The Voice of the Country and Voice. Children, play an important role in fostering artistic talent and culture among young performers. They not only provide a platform for showcasing skills, but also serve as a source of inspiration and motivation for aspiring singers, encouraging them to pursue their dreams and make a significant
contribution to the world of art.
Overall, children's singing competitions such as «The Voice. Children» play an important role in nurturing young talent, promoting music education and inspiring a new generation of Ukrainian musicians. These shows not only provide young singers with a unique opportunity to showcase and develop their vocal skills at the national level, but also contribute to their professional growth through professional mentoring and international recognition. Such programmes highlight the need for a balance between commercial interests and ethical standards, especially with regard to the participation of minors Novelty. In addition, shows have the potential to be used as educational platforms, providing participants with
not only vocal skills but also knowledge of show business. Talent shows can serve not only as an important means of raising cultural awareness, but also, in recent times, as a way to remind the Ukrainian nation of its talents and to keep viewers' morale up during a full-scale invasion. Thus, talent shows are transforming from vocal competitions to largescale
patriotic creative events of international level.
The practical significance. The results of the study can be used in the process of preparing pop singers for concert activities.