VISUAL STUDIES OF MODERN CULTURE AS A RESULT OF THEORETICAL AND METHODOLOGICAL RENEWAL : FOREIGN EXPERIENCE
DOI:
https://doi.org/10.35619/ucpmk.50.988Keywords:
culture, visual studies, visual culture, visual object, art, methodologyAbstract
The aim of this paper is to systematize the positions of foreign scientists and to prove the need to update the theoretical and methodological foundations for the analysis of modern culture and art.
Research methodology. Eighteen major publications on the subject have been reviewed. It allowed for revision traditional approaches of hermeneutics, semiotics, art historical analysis and the formation of interdisciplinary visual research, in which the main point is the support of the mobility of borders in combination with their strengthening.
Results. It has been found that the concept of visual turn, which reflects a theoretical and cognitive shift. New relationships between the visible and the verbal have been discovered through restructuring research optics, operating with hybrid structures such as «text viewing» and «image reading». The reasons for the complex formation of the object of visual research and the paradigms of their formation have been described. There is a strong tendency to adopt methodological techniques of art history for the analysis of new, non-artistic objects and everyday experience.
Novelty. An attempt is made in this paper to show the interdisciplinary expansion of visual research methodology based on foreign theoretical works with the aim of a holistic view of modern culture.
The practical significance. Ukrainian scholars may find the information contained in this article useful for the role of various cultural actors and agents in the visualization process, establishing the degree of relevance of ethnic, political, and historical aspects.
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