ANALYSIS OF MODERN CONDITIONS OF THE ARTIST'S ACTIVITY IN UKRAINE : THEORETICAL, METHODOLOGICAL AND ASPECT
Abstract
The Aim of This Research. The aim of this research is to provide a comprehensive analysis of the current conditions of professional artistic activity in Ukraine, shaped by historical, socio-economic, political, and technological influences. The study seeks to identify the opportunities and challenges faced by Ukrainian artists in the context of globalization, digitalization, and the ongoing Russian-Ukrainian war. Furthermore, it aims to highlight the strategies adopted by artists to adapt, innovate, and sustain their creative practices while preserving and promoting Ukrainian cultural identity on both national and international levels.
The Results of the Study. The findings of this study reveal that Ukrainian artists operate in a complex environment characterized by both opportunities and challenges. Firstly, globalization and digitalization have transformed the creative landscape. Platforms such as YouTube, Spotify, and Apple Music democratized the distribution process, allowing independent artists to reach global audiences without traditional intermediaries. Social media has further facilitated direct interaction with audiences, but it has also created new pressures, such as content oversaturation, requiring artists to develop digital marketing and branding skills Secondly, the Russian-Ukrainian war has profoundly impacted artistic activities. Many artists have been displaced, losing their studios and resources. However, war has also inspired a shift in creative themes. Ukrainian artists actively document the realities of war, reinterpreting concepts of national identity, resilience, and memory. This has resulted in powerful works of art, including films, music, and exhibitions, which serve both as tools of cultural resistance and as historical records. A notable example is «20 Days in Mariupol» by Mstyslav Chernov, which received international recognition and became a symbol of Ukraine’s cultural and spiritual resilience. Additionally, the role of cultural festivals and independent artistic communities is pivotal.
Events such as GogolFest, Atlas Weekend, and LvivMozArt provide platforms for showcasing artistic talent, fostering interdisciplinary collaborations, and facilitating international cultural exchanges. Independent cultural hubs and creative communities have emerged as vital sources of support for artists during economic and political instability, encouraging innovation and solidarity. Lastly, economic challenges remain significant. Limited state funding and financial instability force many artists to prioritize commercially viable projects over experimental or personal work. This balance between financial necessity and creative freedom highlights the resilience and adaptability of Ukrainian artists.
The Novelty of This Study activity of Ukrainian artists in the current transformative period. Unlike prior studies that focus on isolated aspects such as digitalization or war, this research provides a holistic examination of historical, economic, technological, and wartime factors that influence artistic practices. The study also underscores the role of art as a form of cultural resistance and documentation during times of war, illustrating its capacity to address global audiences and contribute to international solidarity with Ukraine.
The Research Methodology The research methodology combines qualitative and quantitative approaches to ensure a comprehensive understanding of the subject matter. Content analysis was conducted on academic publications, media reports, and cultural policy documents related to the state of artistic activity in Ukraine. Case studies of successful artists and artistic collectives, such as Kalush Orchestra, Go_A, DakhaBrakha, and ONUKA, provided insights into their strategies for integrating national traditions with global trends. Comparative analysis was employed to evaluate changes in artistic themes and methods before and during the Russian-Ukrainian war. Additionally, interviews and surveys were conducted with artists, festival organizers, and cultural policymakers to obtain firsthand perspectives on current challenges and opportunities.
The Practical Significance of This Study. The practical significance of this study lies in its ability to inform cultural policy, support mechanisms, and strategic planning for Ukraine’s artistic sector. Firstly, the study highlights the need for state support through funding initiatives, grants, and cultural diplomacy programs to promote Ukrainian art internationally. Secondly, it underscores the importance of enhancing digital skills among artists to effectively engage with global audiences and compete in the digital art market. Thirdly, the research demonstrates the role of cultural diplomacy as a means of promoting Ukrainian cultural identity and raising international awareness about the war. It also emphasizes the necessity of developing frameworks to support displaced artists by creating sustainable creative hubs that offer resources, networking opportunities, and platforms for showcasing their work. Finally, the study encourages initiatives that preserve and promote Ukrainian cultural heritage, ensuring that artistic achievements during this challenging period have a lasting impact on the global cultural landscape. In conclusion, this research serves as a valuable resource for cultural policymakers, creative industries, and international organizations. It provides actionable recommendations for fostering resilience, innovation, and cultural sustainability within Ukraine’s artistic community, reinforcing the role of art as a driver of national identity and global engagement.
