ETHNO-FESTIVAL MOVEMENT OF PRYKARPATTIA IN THE CONTEXT OF PRESERVING CULTURAL IDENTITY
Abstract
The article comprehensively presents a panorama of ethnic festivals in Ivano-Frankivsk region with a view to preserving cultural identity in the context of spiritual and artistic culture of Ukraine. It is noted that over the past decades, the development of the ethno-festival movement in Ivano-Frankivsk region has been gaining momentum, improving each time in
the organizational, professional and commercial spheres. The vast majority of such performances take place in the open air. It is emphasized that the impetus for holding art events at the local level was the international ethnofestival «Rodoslav», which launched the revival of the traditional authenticity of the ethnographic regions of Ivano-Frankivsk region and the creation of new performances, etc. The most popular ethnofestivals are briefly reviewed, including the Hutsul International Festival, «Rodoslav», «Pysanka», «Kolomyika», «Kolyada na Maislyakh», «Rizdvo v Karpatach», «Karpatatska Drumba», «Carpathian SPACE», Global Village Festival of Cultures, Vasyl Mohur Regional Hutsul Festival and many others. It is proved that the ethno-festival movement, despite the difficult realities of today in Ukraine, contributes to the preservation and popularization of traditional folk culture, educating a new generation of Ukrainians on the basis of national traditions. In addition to communication and positive emotions, the festival movement carries a mutual exchange of cultural information that promotes mutual respect and understanding between peoples. Throughout history, the ethnographic regions of Ukraine, in particular its western part, have been an inexhaustible source of authenticity. In addition to communication and positive emotions, the festival movement carries a mutual exchange of cultural information that promotes mutual respect and understanding between peoples. Throughout history, the ethnographic regions of Ukraine, in particular its western part, have been an inexhaustible source of authenticity.