USE OF INTERNET-DISCOURSES CONNECTED WITH TV MEDIA AND STREAM BROADCASTING DURING THE PROCESS OF MAKING THE «NETFLIX EXPERIENCE»
Abstract
The aim of this work is to analyze the use of Internet-discourses connected with the TV media, stream broadcasting and contextualization of interactions technologies of subscribers that theoretically and practically enable the «Netflix experience».
Methodology of the research. In the article, the concept of the «Netflix experience» was operationalized as the important methodological tool that opens the peculiarities of transformation of the view on the portal as the cultural-art experience that differs from previous standards. Among the rest with the help of structural-functional and phenomenological approaches, and also with the method of qualitative analysis on the example of use Internet-discourses were revealed the versatility of the Netflix experience as the tool of prestige that significantly changed the situation in the frames of the modern TV industry.
Results: it was proved that the functionality of Netflix interface has transformed experience and perception of film-, and TV viewers, and interpretation of IDTV from this streaming platform has shown the potential of digital media technologies and also the possibility of using big data in TV industries especially the types of knowledge produced by them influenced on the existing culture, including the methods of production. It was pointed out that the
programs NBT, NP3, and software Move supply the knowledge Netflix about «data and algorithms» which is a special feature of the company. It was emphasized that the success specific and popularity of Netflix lie in the normalization of protocols that strengthen media conventions and creating «Netflix standard» for the post-production industries.
Novelty. In this this work, for the first time, the attempt was done to consider how with the help of the Internetdiscourses and peculiar programs appears the special «Netflix experience» in the basis of which is the usage of the only visual and sound standards to the post-production content.
Practical content. The material of the article can be used for the analysis of other streaming services and platforms and also for the thorough learning film-and TV industry on the modern stage, where the important role plays technological development with an accent on personalization, temporal flexibility, and digital possibilities promotions through selfmythologizing of narratives.
