VISUAL IMAGES IN THE MODERN SCIENTIFIC DISCUSSION. GLAMOR AS AN VISUAL IMAGE REPRESENTATION

Abstract

The article is devoted to the current problem of the domination of visual images in contemporary culture and art, in particular the glamorous image. The phenomenon of visual is considered as the main strategy of culture and art of the XXI century, as a factor in constructing social practices, lifestyle, habits of a modern man, his identity. Definition of the concept of «glamorous image» is given, the reason for the domination of glamorous images in the contemporary sociocultural space is explained.