VARIETY VOCAL ART IN THE DISCOURSE OF UNIVERSAL CULTURAL VALUES

Abstract

The article offers a consideration of pop and vocal art as an expression of the cultural values of a certain time space through the universalization of its images. The conditions of defining mass culture in the context of its existence as a mirror of the era are considered and approaches to understanding the relationship between universal and idiocultural laws, which are manifested in different conditions of intercultural communication, are interpreted as a basis for determining values in a particular cultural and historical period. It was found that pop and vocal music embodies the main trends of culture and exists as an interactive component that provides universalization of the basic values of culture.