СОЦІОКУЛЬТУРНЕ ЗНАЧЕННЯ ІМІДЖУ ТА ОБРАЗУ ШОУМЕНА

Abstract

Some aspects of the image and image of a modern showman and their significance in the context of socio-cultural transformations and the strengthening of the role of a public person are analyzed. It is noted that the image and image of a showman often set the tone in public views, ideology, shifting the traditional perception of the image of a person, his qualities and physicality, partly to a simpler and at the same time brighter, uninhibited not only in the cultural and artistic sphere, but also in the entire public space.