THE PHENOMENON OF THE EVERY DAY LIFE IN THE CULTURE OF POSTMODERN SOCIETIES

Abstract

The article is devoted to study the theoretic foundations of the contemporary conceptions of everyday life as of the transcultural phenomenon of human coexistence. The theoretical foundations of the new conceptions of postmodern transformations in everyday life by European, American and Ukrainian scholars that stimulate development of innovative studies of the present state of the everyday cultural practices have been characterized by the author. Paid attention upon the importance taking into account the real risks and dangers of the growing technological and information influence to the traditional cultural norms of everyday interactions and communications by social actors in postmodern societies. Proved that the main consequence of such influence is the qualitative change of the space of everyday life. Substantiated the practical significance of the special investigations that are oriented to the study of the spatial and temporal parameters of the everyday public sphere in the aspects of identification and analysis of especially those trajectories of transformation of everyday life, which significantly destroy the sustainable cultural practices of maintaining the values of peaceful human coexistence.